Pharmaceutical Marketing Research

Product Description
An in depth look at pharmaceutical marketing research for the pharmaceutical industry. This title is one of the “RPS Pharmacy Business Administration Series” which aims at covering all business aspects relating to pharmacy practice This text covers the basic research methodologies, data sources, data companies, and most importantly provides an in depth and exhaustive look at the newest field in pharmaceutical marketing research: longitudinal patient data. It is intended as a reference guide for established marketing researchers, and as a fundamental introductory guide for new marketing researchers. It is well known that most marketing researchers in the field enter with little prior knowledge, research methodologies or databases. There are thousands of pharmaceutical companies worldwide and this book could serve as a house reference tool and as required reading for new researchers. The text may also have limited application in the academic market. Several colleges offer marketing degrees specializing in pharmaceuticals – the book may serve as a course book or supplemental text.
Pharmaceutical Marketing Research